Today I'm throwing

@mcobeauty

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SoundTikTok sound · original sound - mcobeauty

Promoted product

MCoBeauty Grip Skin Tint

Why it worked

The video combines a relatable fitness challenge with a product demonstration, creating an engaging narrative. The creator's humor and the surprising durability of the foundation despite the strenuous activity make it shareable and memorable.

Summary

The creator tests the longevity of MCoBeauty Grip Skin Tint by performing 1000 kicks in a boxing gym. Despite the intense workout, the foundation remains intact and looks flawless, demonstrating its durability.

Structure

1Introduction of the challenge and product
2Performing kicks with fast-forwarded segments
3Checking in at milestones (300, 500, 800, 900 kicks)
4Demonstrating the foundation's transfer-proof quality
5Completing 1000 kicks and showing the final result

Original caption

Could we have done 1,000 kicks ourselves? Bestie, get a grip. We left it to the expert and focused on the glam. #MCoBeauty #Skincare #BeautyTok #SkinTint

More from @mcobeauty

Product placement

MCoBeauty Grip Skin Tint: ACTS - it is applied to the creator's face and its performance is tested throughout the video. Removing it would change the video's purpose. MCoBeauty: APPEARS - it is the brand name on the product and in the caption. Removing it would not change what happens in the video.

On-screen text

Today I'm throwing 1000 KICKS this foundation lasts.. mCoBeauty Grip Skin Tint Let's see how long this foundation lasts.. 1,2... FASTFORWARD ►► FASTFORWARD ►► Can I lower this? FASTFORWARD ►► 300 At this point.. WHAT IS FORM? THERE IS NO FORM. FASTFORWARD ►► FASTFORWARD ►► 500 I'm done We're half way. My skin looks FLAWLESS. FASTFORWARD ►► So my camera died but I promise you I finished Here's the face: It's got a really nice glow to it. It hasn't budged. Transfer test: 0 transfer. 400 to go! FASTFORWARD ►► My socks are coming off... Alright guys, we're letting the dogs out. This thing was not meant So it hurts! FASTFORWARD ►► FASTFORWARD ►► FASTFORWARD ►► 800 Last 200 FASTFORWARD ►► FASTFORWARD ►► 900 Look how red my feet are. FASTFORWARD ►► FASTFORWARD ►► Can't believe it. 1000 Postpartum WHO!? 1000 kicks & 50 minutes later... This foundation is holding up better than I am. Wow.

Transcript

Today I'm throwing 1000 kicks. Let's see how long this foundation lasts.. mCoBeauty Grip Skin Tint. Let's see how long this foundation lasts.. 1,2... FASTFORWARD. Can I lower this? FASTFORWARD. 300. At this point.. WHAT IS FORM? THERE IS NO FORM. FASTFORWARD. FASTFORWARD. 500. I'm done. We're half way. My skin looks FLAWLESS. FASTFORWARD. So my camera died but I promise you I finished. Here's the face: It's got a really nice glow to it. It hasn't budged. Transfer test: 0 transfer. 400 to go! FASTFORWARD. My socks are coming off... Alright guys, we're letting the dogs out. This thing was not meant for kicking. So it hurts! FASTFORWARD. FASTFORWARD. FASTFORWARD. 800. Last 200. FASTFORWARD. FASTFORWARD. 900. Look how red my feet are. FASTFORWARD. FASTFORWARD. Can't believe it. 1000. Postpartum WHO!? 1000 kicks & 50 minutes later... This foundation is holding up better than I am. Wow.