Post by @thenumbersgame1

📊 Two university friends started a fashion brand with just $400. This year, it’s expected to generate $300M. While studying architecture, Natalie Khoei and Shadi Kord launched Meshki as an Instagram side hustle, investing just $200 each and handling everything themselves between university lectures. After Kylie Jenner wore one of their dresses, the brand exploded. Instead of relying on retailers, they doubled down on a direct-to-consumer strategy powered by social media. Today, Meshki sells to customers in 190 countries, generates around half of its sales in the US, and has grown into one of Australia’s biggest fashion success stories. #entrepreneur #business