@cassondrachristman — 4x breakout

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I walked by a kennel today...

@cassondrachristman

26.0K followers · usually 4.8K views a post

Views

20.0K

Likes

3.2K

Comments

175

229

Why it worked

The video likely resonated with viewers due to its emotional appeal, highlighting a scared and abandoned dog in need of a home. The narrative of a shy dog hiding and the plea for adoption tugged at heartstrings, encouraging engagement and shares.

Summary

The video shows a dog named Labubu hiding under a bed in a kennel at the Maui Humane Society. The dog was found on the street and brought to the shelter, but no one has come to adopt her. The video highlights that she is estimated to be two years old and weighs only 30lbs, and encourages viewers to meet her or fill out an adoption form.

Structure

1Walking by a kennel and seeing a tail
2Investigating and finding the dog hiding
3Learning the dog's backstory and current situation
4Showing the dog in her living space at the shelter
5Encouraging adoption

Product placement

Maui Humane Society: it is a place where dogs are housed and cared for. It appears in the video and is the location where the dog is. Removing it would change the context of the video. The t-shirt the person is wearing has "TEAM" and a paw print logo, which is likely associated with the shelter, but it is not explicitly stated. It appears and does not change what happens in the video.

Call to action

Come meet her or fill out the adoption interest form for adoption interest outside of Maui.

On-screen text

I walked by a kennel today... and all I saw was a tail. I went in to investigate. And found Labubu hiding under the bed. ❤️ Too scared to come out. The staff said she hides under there every morning. No dog should have to be this terrified. Poor girl was found on the street. Brought to the shelter. And no one came to get her. Now this is where she lives. She's estimated to be 2 years old. And only 30lbs. Labubu is waiting at Maui Humane Society.

Original caption

This poor girl 😭 she’s estimated to be just 2 years old. And no one came for her. she seems to like other dogs and no info on cats. She walks on leash but is still pretty shy. She would thrive in foster or a home I’m sure. She’s at Maui humane society. Come meet her or fill out the adoption interest form for adoption interest outside of Maui. #fyp #hawaiitiktok #maui #adoptdontshop #adoptme