This is

@metrouk

2.7M followers · usually 119.9K views a post

Views

1.1M

Likes

5.0K

Comments

157

Shares

110

Promoted product

Postcode Lottery

People’s Postcode Lottery

2 videos

Why it worked

The video combines a popular influencer (drag queen) with a charitable cause and a relatable activity (running), leveraging a timely challenge format to encourage participation and donations.

Summary

Drag queen Elektra Fence is participating in a 30k running challenge for Postcode Lottery's 'Crowns for Causes' initiative to raise money for charities. She shares tips for running in drag and encourages viewers to join the challenge.

Free account

Transcript, structure and on-screen text

5 beats, a 100-word transcript and 41 lines of on-screen text — the parts you need to write your own version.

Create a free account to see the full breakdown

Original caption

You’re already tracking your runs on Strava… so why not make them count for something more? 🏃 Follow in the footsteps of marathon-running drag icon @ElektraFence and unlock donations with Postcode LotteryUK’s Crowns for Causes! #PostcodeLotteryUK #Strava #Charity