Trying to rage bait our Founder to see how he'd react

@drinkculturepop

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Why it worked

The video likely worked because it used a relatable 'rage bait' premise to elicit a humorous and self-aware response from the founder, making the brand seem approachable and fun.

Summary

Two people attempt to 'rage bait' their founder, Tom, by asking him if he wishes he was less involved in the company. Tom humorously responds that he wishes he spent more time with his wife because he works too much.

Structure

1Introduction of the prank and the founder
2The question is posed to the founder
3Founder's initial reaction and processing
4Founder's humorous response about wishing he spent more time with his wife

Product placement

Culture Pop Soda: it is a brand of sparkling water that is visible on the table and mentioned in the caption. It ACTS as a product being consumed and discussed. Removing it would change the context of the video.

On-screen text

Trying to rage bait our Founder to see how he'd react *processing* a self-aware 🤷‍♀️ ???

Original caption

we still feel a little bad about this one 🤣🥤👑 #culturepopsoda #prank #founder #ragebait

More from @drinkculturepop

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Transcript

Hi everyone, we're here with our current founder Tom. Say hi. Hi. Tom, we're gonna ask you a question. Do you ever wish that you were more involved as a founder in the company or in marketing? *processing* a self-aware 🤷‍♀️ ??? I'm annoyingly involved. Do you ever wish that you weren't as involved as a founder in the company? I do wish I spent more time with my wife. I worked too much. I do wish I spent more time with my wife. I worked too much.