NOW IS THE BEST TIME TO BE IN GRAD SCHOOL

The video likely resonated by addressing a common concern about the value of grad school in a challenging job market, offering a personal perspective and highlighting tangible benefits like access to cutting-edge research and resources.

The creator argues that now is the best time to be in grad school, specifically mentioning Columbia Business School and a digital marketing with AI course. They highlight the access to resources like unpublished research papers, professors, and the career center as key benefits, despite the high cost and current job market compression.

Columbia Business School: ACTED - The creator is attending this school and paying tuition, which is a direct use of its services. Removing it would change the context of the video. AI: ACTED - Mentioned as a topic within the digital marketing course, implying its use or relevance in the field. Removing it would change the context of the course. Consulting: ACTED - Mentioned as a career path for graduates, implying the skills learned are applicable. Removing it would change the context of career opportunities. Retail brands: ACTED - Mentioned as a sector where graduates find jobs. Removing it would change the context of career opportunities. Data research: ACTED - Mentioned as a field where graduates work. Removing it would change the context of career opportunities. Columbia's research labs: ACTED - Mentioned as a resource for students. Removing it would change the context of academic resources. Career Center: ACTED - Mentioned as a resource for students. Removing it would change the context of academic resources. Columbia professors: ACTED - Mentioned as resources for students. Removing it would change the context of academic resources.