NOW IS THE BEST TIME TO BE IN GRAD SCHOOL

The video likely resonated by addressing a common concern about the value of grad school in a challenging job market, offering a personal perspective and highlighting tangible benefits like access to cutting-edge research and resources.

The creator argues that now is the best time to be in grad school, specifically mentioning Columbia Business School and a digital marketing with AI course. They highlight the access to resources like unpublished research papers, professors, and the career center as key benefits, despite the high cost and current job market compression.