RHODE OUTSOLD BEIS BY 5X HERE'S WHY

Mitchell sold Béis for less than what she made in a year of sales, while Rhode sold for five times. So why does this happen and what's going on? Shay Mitchell's luggage company Béis to be acquired by Samsonite: 'A Dream Come True'. The 'Pretty Little Liars' actress started Béis in 2018 for $180 million. Sales for the past year was $210 million, the same as Rhode, $210 million, which is also what the company valued Béis. Rhode, similar to Rhode, is a very defined company. Obviously they operate in very different categories. Base also has a celebrity-led founder of an incredible product price point and a strong base of customers and have incredible branding and content strategy. They do a lot of collaborations, big pop culture. And their content is founder led, but their branding is also very authentic, functional, editorial. The reason why company Rhode sells for five times versus Mitchell company ship, the categories are different. Beis's category of luggage is really hard to continue to grow. She's probably maxed out different do. Haley's brand, making just alone. The biggest launches they've blushes, bronzers. There is so much of the makeup category that she hasn't even touched. To continue to grow her business. Which is why she was paid five times for the makeup in years is different product from Beis years. You could go online today buy completely of product. I not for years. The you buy of next let five