The Fake Choice Effect

@moneymindnews_

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Selling · Other Product

Farmers Fridge

Why it worked

The video uses a relatable example of a common consumer experience (choosing food) to illustrate a psychological concept (fake choice effect). The creator's personal anecdote and clear explanation make the concept easy to understand and shareable.

Summary

The video explains the 'fake choice effect' using Farmers Fridge vending machines as an example. It argues that by presenting binary choices like 'extra protein' vs. 'lowest price,' companies make consumers feel in control, leading them to accept trade-offs they might otherwise question.

Structure

1Introduce the fake choice effect
2Show Farmers Fridge vending machine
3Explain the binary choice presented
4Contrast with a scenario without the choice
5Explain why the choice increases likelihood of purchase

Product placement

Farmers Fridge: This is a brand of vending machines that sell pre-packaged meals, primarily salads. The brand name appears on the vending machines themselves and on the packaging of the food. The video shows the vending machine interface and discusses the food options. Removing the brand name would change what the video is about, as it is specifically discussing this brand's product. ACTS.

Original caption

Posted this One Year Ago today #money

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On-screen text

The Fake Choice Effect THE FARMERS FRIDGE Which best describes your preferences? I'd rather get extra protein I'd rather get the lowest price Questions? Suggestions? Hit us up: 312-224-0000 info@farmersfridge.com 100% Recyclable Jars Drop off at any Farmers Fridge location THE FARMERS FRIDGE

Transcript

The Fake Choice Effect is when companies make you think you're in control of the trade offs, even when you're not. And of this I've the best example of this I've seen was from the Farmers Fridge vending machine. They basically sell food with a bunch of healthy options. But when I go buy something from there, it hit me with this. Which best describes your preferences? I'd rather get extra protein. I'd rather get the lowest price. This binary choice option makes me feel like I'm in control of the trade offs. Now imagine they never had the screen. When I saw just how expensive it would be to get a salad with chicken in it compared to a salad without, I might be caught off guard and really annoyed. But now that they give me the choice, I'd rather get extra protein instead of I'd rather get the lowest price. I consciously make a decision about the trade offs. I'm accepting, which makes me way more likely to buy something with extra protein, even if it's more expensive because I feel like I was the one choosing. And by the way, I completely made up the name of the fake choice effect. Sorry.