#NeutrogenaPartner something VERY exciting is coming this Saturday!!

@theglownarrative

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SoundTikTok sound · original sound - theglownarrative

Promoted product

Neutrogena

For healthy and beautiful skin, find the best products for your skin type from the Dermatologist-recommended skin care brand, Neutrogena®.

2 videos2 creators

Why it worked

The creator leverages a sense of urgency and exclusivity by announcing a live event with a popular brand, Neutrogena, and highlighting special deals and expert insights. The use of a limited edition product and the promise of behind-the-scenes information also create intrigue.

Summary

The creator announces an upcoming live event on TikTok Shop with Neutrogena on Saturday, August 1st, from 5-8 PM CST. She will be showcasing Neutrogena skincare favorites, exclusive deals, and answering skincare questions with a Neutrogena expert.

Structure

1Announcing an exciting event with Neutrogena
2Revealing the live event details (date, time, location)
3Showcasing Neutrogena products and deals
4

Original caption

SO excited for this live with @Neutrogena , make sure to register and tune in Saturday 8/1 from 5-8:00 PM CST!! #NeutrogenaPartner #livestream #neutrogena #skincarereview #skincare

More from @theglownarrative

Product placement

Neutrogena (skincare brand) ACTS - it is the brand being promoted and discussed. Removing it would change the video's purpose. Neutrogena Ultra Sheer Invisible Sunscreen SPF 40 (limited edition bottle) ACTS - it is a product being shown and discussed. Removing it would change the video's content. Neutrogena Hydro Boost set ACTS - it is a product being shown and discussed. Removing it would change the video's content. Neutrogena Makeup Remover Cleansing Wipes ACTS - it is a product being shown and discussed. Removing it would change the video's content.

Call to action

register now: Saturday 8/1 at 5:00 PM CST

On-screen text

#NeutrogenaPartner something VERY exciting is coming this Saturday!! LIVE with Neutrogena Saturday 8/1 at 5:00 PM CST register now: Saturday 8/1 at 5:00 PM CST

Transcript

I'm dropping everything. Guys, I'm freaking out a little bit right now because I am in Chicago with Neutrogena for my first ever music festival. I cannot believe those words are leaving my mouth right now. I am so excited. Saturday August 1st, I am going to be teaming up with Neutrogena for a very special TikTok shop live. It is happening from 5 to 8:00 PM Central Standard Time. Again, this Saturday, August 1st, I will be coming to you live from the Neutrogena Retouch and Glow Lounge. We'll be talking through some of my Neutrogena favorites, deals and more! My Neutrogena favorites, deals and more! From skincare products from Neutrogena, as well as exclusive promotions, bundle deals and live only offers. Early summer sale deals are live NOW! Early summer sale deals are actually already live as a part of Neutrogena's TikTok shop summer sale. We've got the Ultra Sheer Invisible Gel SPF 40, this one is my special edition though. The Tape McCray bundle with some of her Hydro Boost set, and my favorite. And lastly, a product we know and love, the Neutrogena Makeup Remover Cleansing Wipes. I will also be joined by a Neutrogena R&D expert who's going to help give us a real behind the scenes look of the science and the innovation behind these products, and also alongside me help answer your skincare questions. You can find more details in my bio. Make sure to save the date, August 1st, and the time 5 to 8:00 PM Central Standard Time. I am so excited to see you guys there.