Why it worked
The video likely performed well due to its shocking and unusual subject matter, combined with the use of a prominent news brand and a relatable, everyday setting (the London Underground).
Summary
The video shows pigeons in what appears to be a London Underground station, with on-screen text stating that at least 655 pigeons have been shot and killed as part of organized culls by Transport for London. It also shows a London Underground train at a platform.
Structure
- 1Pigeons gathered
- 2News graphic about pigeon culling
- 3London Underground train at station
On-screen text
METRO NEWS
At least 655 pigeons shot and
killed across London Tube
stations in organised cullings