HOBONICHI LAUNCH DECISIONS

@grandmother.anne

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SoundTikTok sound · original sound - grandmother.anne

Promoted product

Hobonichi planners and covers

The official website of the Hobonichi Techo, a Life Book you can use any way you like. Read free articles about planners and more and buy the techo in a variety of sizes, formats, and fun covers. Useful products like the Drawer Pouch are also available.

Why it worked

The video taps into the highly engaged "planner community" on TikTok by discussing a popular product launch with personal choices and relatable decision-making processes. The creator's enthusiasm and clear presentation of options make it engaging for viewers interested in journaling and stationery.

Summary

The creator discusses their decisions for the 2027 Hobonichi planner launch, showcasing several covers and accessories they plan to purchase. They ultimately decide on specific covers and a pencil pouch, opting to buy from a local store to avoid international shipping.

Structure

1Introduction to Hobonichi launch and timing
2Decision on A5 cover: Kitagishi Cat Town Pink
3Decision on Hobonichi Weeks: Canaria Yellow

Original caption

here’s what I’m planning to get in the 2027 Hobonichi launch!! What are you planning on using this year??? #hobonichi #hobonichiweeks #hobonichicousin #journaltok #yumikitagishi

More from @grandmother.anne

Product placement

Hobonichi (planner/notebook brand): ACTS - The video discusses and shows various Hobonichi planners and covers, with the creator deciding which ones to purchase. Removing it would change the video's topic. 1101.com (Hobonichi's official website): APPEARS - The URL is visible on screen as a website address. Removing it would not change what happens in the video. ASOS (clothing brand): APPEARS - A logo is visible on the creator's hoodie. Removing it would not change what happens in the video.

Call to action

What are you planning on using this year???

On-screen text

HOBONICHI LAUNCH DECISIONS tomorrow 11:00am Japan time or tonight 10pm Eastern time Here's what I'm getting. disappeared month. overwhelmed. first have decided my A5 cover for this year be kitagishi Cat Town Pink Cover this was pink around one COLOURS blue pink I do like pink a lot. really tones actually my favorite colors So the getting be and I will be using it with an A5 day-free free year up notebook but sections free Then my Hobonichi Weeks will getting Canaria yellow not regular USD much I don't really use the back pages that much. Uh colour I really like this color. I think it's going to look really good. kitagishi it's perfect. Then and I will be getting an A6 year techo for I like personal me. I'm excited. and write every did today? keeping about excited about this. finally this pattern and I could not resist. But the it overwhelming. I do need a new pencil because mine is small. So I'm going to get this small draw pouch in the bow tie sheep pattern to keep my pens in. excited everything I'm accessories. clear cover, A5. getting? decided? excited? I'm Japan, buying local store. the that. year?

Transcript

Hobonichi was on sale tomorrow at 11 AM Japan time or tonight at 10 PM Eastern time. Here's what I'm getting. disappeared month. overwhelmed. first have decided my A5 cover for this year be kitagishi Cat Town Pink Cover. this was pink around one COLOURS blue pink. I do like pink a lot. really tones actually my favorite colors. So the getting be and I will be using it with an A5 day-free free year up notebook but sections free. Then my Hobonichi Weeks will getting Canaria yellow not regular USD much. I don't really use the back pages that much. Uh colour. I really like this color. I think it's going to look really good. kitagishi it's perfect. Then and I will be getting an A6 year techo for I like personal me. I'm excited. and write every did today? keeping about excited about this. finally this pattern and I could not resist. But the it overwhelming. I do need a new pencil because mine is small. So I'm going to get this small draw pouch in the bow tie sheep pattern to keep my pens in. excited everything I'm accessories. clear cover, A5. getting? decided? excited? I'm Japan, buying local store. the that. year? excited? That is everything. I'm not getting any like accessories. I will be getting a clear weeks cover, but I don't keep on my A5. What are you getting? What did you decided? Are you excited? I'm also I'm not buying from Japan, buying from a local stationary store. I don't want to deal with the shipping all that. What are you getting this year? Excited?