HOBONICHI UNBOXING: PT. 1

@grandmother.anne

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SoundTikTok sound · original sound - grandmother.anne

Promoted product

Hobonichi Weeks

Hobonichi Techo Book Buying Guide: Take a look at the various sizes and types of Hobonichi Techo books.

14 videos11 creators

Why it worked

The video taps into the popular "stationery unboxing" trend, appealing to viewers interested in journaling and planners. The creator's genuine excitement and the visually appealing product, combined with the "haul" aspect of receiving bonus items, create engaging content.

Summary

The creator unboxes a yellow Hobonichi Weeks planner, expressing excitement about its color and the fast delivery. They also show a postcard with "Wonder Pens" and a "Life Grows Hobonichi Techo" sticker that came with the order.

Structure

1Introduction and title card
2Expressing surprise at delivery speed and mentioning shopping local
3Showing the Hobonichi Weeks planner
4

Original caption

I was actually floored when I got the delivery notification but this is your sign to shop local I guess LOL #hobonichi #hobonichiweeks #hobonichicousin #stationery #journaltok

More from @grandmother.anne

Product placement

Hobonichi Weeks (a planner/journal) - it is shown and discussed as the item being unboxed and its color is praised. Removing it would change the video's topic. The video also shows a postcard with "Wonder Pens" written on it, which are pens sold by a stationery store. This postcard is shown briefly and is incidental to the main product. A sticker with "Life Grows Hobonichi Techo 2027" is also shown, which is a promotional item related to the Hobonichi planner.

On-screen text

HOBONICHI UNBOXING: PT. 1

Transcript

you this, but 2027 in ha what happened. from store checking out and did had Canaria out like a and did like if city day so here it is. wanna with it stationery pens little very received partner exclusive it see says grows Hobonichi 2027 and her up absolutely love the colour. it looks person. went this. is. little card grows grow touches time punch ring totally it's cute we have fast yet are. other so I'll But exciting. Okay, see later.