A SWEET SMALL PROGRESSIVE BUSINESS THAT'S CAUGHT MY ATTENTION

@thewokeginger

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SoundTikTok sound · Motivational

Promoted product

Dave's Sweet Toothdavessweettooth.com

Dave's Sweet Tooth should come with a warning, “open and consume at your own risk”. The risk of course is finishing a jar or a bag in one sitting!

Why it worked

The video effectively blends a compelling brand story with a clear social and political message, resonating with a specific audience and offering a tangible incentive (discount code) to drive engagement and purchases.

Summary

This video highlights Dave's Sweet Tooth, a family-owned toffee business that started with a retired firefighter and has grown to offer over 30 unique flavors. The creator praises the company for using its platform to advocate for social causes and offers a discount code for viewers.

Structure

1Introduction to a progressive business
2Origin story of Dave's Sweet Tooth
3Expansion into unique flavors and products
4

Original caption

When I recommend a brand, it’s about more than whether the product tastes good. Dave’s Sweet Tooth is a family-owned business that started with a retired Detroit firefighter making homemade toffee for his fellow firefighters. Fifteen years later, they’re still family-owned, making incredible toffee, and using their platform to stand up for democracy, truth, and their community. That’s exactly the kind of business I want to support. If we’re going to spend our money anyway, we might as well spend it with companies whose values align with our own. 🍬 Use code WOKEGINGER20 to save 20% on your order. Who’s ready to satisfy their sweet tooth? 😋 @davessweettooth #DavesSweetTooth #FamilyOwned #SmallBusiness #ShopSmall #SupportSmallBusiness

More from @thewokeginger

Product placement

Dave's Sweet Tooth: ACTS - sells toffee and toffee pretzels. Its website is shown and promoted. Removing it would change the video's subject and CTA. (a) Dave's Sweet Tooth: ACTS - sells toffee and toffee pretzels. Its website is shown and promoted. Removing it would change the video's subject and CTA.

Call to action

Visit www.davessweettooth.com and use code WOKE20 for 20% off. The link is in the bio and comment section.

On-screen text

A SWEET SMALL PROGRESSIVE BUSINESS THAT'S CAUGHT MY ATTENTION I TALK ABOUT CORPORATIONS MONEY AND INFLUENCE WORLD A WORSE PLACE. SO LET'S TALK ABOUT A SMALL, BUSINESS THAT'S DOING THE OPPOSITE! WAS FOUNDED ABOUT 15 YEARS AGO WHEN A RETIRED DETROIT FIREFIGHTER NAMED DAVE WOULD MAKE HOMEMADE TOFFEE FOR THE GUYS AT THE FIREHOUSE. THEM IN MASON JARS. HIS SON ANDREW TOOK THE RECIPE INTO A FAMILY BUSINESS THAT NOW HAS OVER 30 UNIQUE FLAVORS OF AWARD WINNING TOFFEE, PLUS TOFFEE PRETZELS. AND WHEN I SAY SOFT TOFFEE, I MEAN SOFT TOFFEE! IT'S MORE OF A COOKIE LIKE CRUNCH, SO YOU'RE NOT DIGGING IT OUT OF YOUR TEETH FOR THE NEXT THREE DAYS. FDT HOWEVER, HERE'S THE MY ATTENTION! TWO YEARS AGO, THE COMPANY DECIDED TO START SPEAKING OUT AGAINST THE CORRUPTION ADMINISTRATION. ANDREW AND HIS TEAM AT DAVE'S REALISED THAT THERE'S MORE TO OWNING A BUSINESS THAN SIMPLY MAXIMIZING PROFITS. YOUR VOICE, PRIVILEGE AND PLATFORM TO STAND UP FOR OTHERS. DAVE'S SWEET TOOTH SMALL CANDY COMPANY, A SWEET EXAMPLE FOR BIGGER BUSINESSES. VISIT: WWW.DAVESSWEETOOTH.COM 20% OFF CODE: WOKE20 MY FOLLOWERS A SPECIAL DISCOUNT. 20% OFF BY USING WOKE 20 AT CHECKOUT. YOU CAN CLICK MY BIO. THE COMMENT SECTION.

Transcript

I talk about corporations, money and influence that use their money and influence to make the world a worse place. So let's talk about a small, business that's doing the opposite! Dave's Sweet Tooth was founded about 15 years ago when a retired Detroit firefighter named Dave would make homemade toffee for the guys at the firehouse. He'd pack them in mason jars. His son Andrew took the recipe into a family business that now has over 30 unique flavors of award winning toffee, plus toffee pretzels. And when I say soft toffee, I mean soft toffee! It's more of a cookie like crunch, so you're not digging it out of your teeth for the next three days. However, here's the part that caught my attention! Two years ago, the company decided to start speaking out against the corruption of the Trump administration. Andrew and his team at Dave's realized that there's more to owning a business than simply maximizing profits. Use your voice, privilege and platform to stand up for others. Dave's Sweet Tooth, a small candy company, a sweet example for bigger businesses. And Dave's Sweet Tooth is giving my followers a special discount. 20% off by using WOKE20 at checkout. You can click the link in my bio. It's also in the comment section. Make sure to support this amazing small business!