@thewokeginger — 20x breakout

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CHIPOTLE AND PALANTIR ARE WORKING TOGETHER

@thewokeginger

406.7K followers · usually 15.5K views a post

Views

240.5K

Likes

30.4K

Comments

516

9.0K

Promoted product

Chipotle

Why it worked

The video leverages a surprising and controversial partnership between a popular food chain and a company with a controversial government contract. This juxtaposition creates intrigue and prompts viewers to question the motivations and implications, driving engagement through discussion and debate.

Summary

The video discusses the controversial partnership between Chipotle and Palantir, a company known for its work with ICE. While Chipotle claims the partnership is for food safety, the creator highlights Palantir's history with immigration enforcement, raising concerns about the implications for immigrant employees.

Structure

1Chipotle and Palantir are partnering
2Palantir's controversial history with ICE
3Chipotle's stated reason for the partnership (food safety)
4The creator's concern about the implications for immigrant employees
5A call to consider this partnership when choosing Chipotle

Product placement

Chipotle: a fast-casual restaurant chain that serves Mexican-inspired food. It ACTS as the subject of the video, as its partnership with Palantir is discussed. Removing it would change the video's topic. Palantir: a software company that builds platforms for data analysis. It ACTS as a partner to Chipotle and is discussed in relation to its work with ICE. Removing it would change the video's topic. WIRED: a magazine that reports on technology and culture. It APPEARS as a source of information, but removing it would not change the video's core message. It is incidental. ICE (Immigration and Customs Enforcement): a government agency. It ACTS as a client of Palantir, and its work is discussed in relation to Palantir's capabilities. Removing it would change the video's context.

Original caption

@Chipotle chose to partner with Palantir, a company deeply tied to ICE surveillance and deportation infrastructure, and they should be held accountable for that choice. Food safety matters. But so do immigrant workers, immigrant families, and the human beings harmed by the systems Palantir helps build. Chipotle cannot market itself as a company that cares about its people while sending money to a company profiting from their fear. Your burrito bowl should not come with a side of ICE surveillance. #Chipotle #Palantir #BoycottChipotle #ImmigrantRights #immigrantsmakeamericagreat