STOP SENDING WHATSAPP BROADCAST

@the_collinsakin

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SoundTikTok sound · original sound - the_collinsakin

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Why it worked

The video addresses a common pain point for Nigerian businesses by critiquing a widely used but often ineffective marketing tactic (WhatsApp broadcasts). It offers a clear, actionable alternative focused on personalized customer service, resonating with the audience's desire for effective and ethical business practices.

Summary

The speaker advises against using WhatsApp broadcast messages for advertising in Nigeria, arguing that it's intrusive and ineffective. Instead, they advocate for personalized, respectful, and valuable communication to retain customers, emphasizing that businesses should focus on serving their customers with dignity and humility.

Structure

1Introduction: Stop WhatsApp broadcasts
2Nigerian business context: WhatsApp is key, not email
3Problem: Broadcasts are intrusive and people avoid ads
4Solution: Personalized, respectful communication
5The role of a business: Serving customers
6Conclusion: Approach customers with dignity and humility

Product placement

WhatsApp: it is a communication platform used by businesses to interact with customers. It is used here as a substrate for business communication, but the video argues against using its broadcast feature for advertising. Removing it would change the topic of the video.

On-screen text

STOP SENDING WHATSAPP BROADCAST 6 WAYS TO RETAIN CUSTOMERS A S R N E F F

Original caption

AWARENESS - THE ONLY SIX WAYS TO RETAIN A CUSTOMER PT3 Awareness isn’t sending the same broadcast message to 500 people every morning. That’s interruption. Real awareness is personalized, relevant, and respectful. It’s checking in when it makes sense, sharing updates people actually care about, celebrating customer wins, and staying top of mind without becoming a nuisance. Think about the businesses you buy from repeatedly. They don’t just sell to you. They consistently remind you why they exist. Attention gets customers. Awareness keeps you in the conversation. Respect keeps the relationship.

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Transcript

Nigerian Nigerian business is not email Nigerian business is WhatsApp based business and the thing with WhatsApp WhatsApp is where most people have communications they are not coming there to be advertised people are trying to escape advertisement you are advertising to them on broadcasting again don't do that when you want to make people aware you do it in a respectable personalized manner personalized manner respectable and personalized manner most business that's you are to to reach out to your customer personally oh there's a customer's name you say oh hello you have 400 customers you that's your work you sit today you might have a template for all the messages to them but make sure that their name people appreciate this is intentional hello hello Bisi hello Bisi we so we don't if you like if you like it or something personal something that something that goes back to their customer things they bought don't just send them broadcast and buy rice buy chicken from us awareness awareness even GLO still GLO sends you message they call you just to they know that this this business here most of you now the other side of this is most of you don't send broadcast you don't do anything you just sell then you you have to ensure that customers are you create you create content reach out to them on their special days you know create you know create something for them personalize personalize the messages that you send to them send them solutions send them free things send them free content that send this ah let's let's say someone bought an house from me might might help you on how to keep your might help you on how to keep your house from intruders be very very very be very very very be valuable to people give us you are called you are called to serve you are called you are like you are serving that's what you are doing you are not you are not superior your your customers are your your aim is to serve them or your service or your service so when you approach you are approaching you are approaching both you are approaching both with dignity and with humility you understand