DANGOTE DOESN'T WANT YOU TO KNOW THIS

Stop chasing customers. I know that sounds crazy, but getting more customers isn’t always the next level of business. There are levels to how you make money in business and most entrepreneurs are stuck at the first one without even knowing it. WHAT LEVEL ARE YOU? don't chase customers all your life oh. I don't want to say this as a negative but if you chase customers all your life you just keep living from uncertainty to uncertainty. Even if you retain the customers ultimately. I preach retention a lot but when people want they still leave no retention can hold them down. you must begin to migrate from customers to clients, from clients to contract, then from contract to this P you see this P. that's where the average Nigerian business owner is operating here. the average Nigerian that is making much more money is operating here. the Nigerian business owner that you mostly admire mostly all these big guys the influencers they are operating here. but you see them Dangote or Otеdola. this is what they are operating this this place. so let me show you the difference what a customer is. a customer is someone that buys a good or a service from your hand. let's say you sell snacks for example now. the average person will be looking buy my snack buy my snack. good if somebody ascends they begin to serve clients you. such person begin to do snacks for weddings you know weddings parties. you know the person that will call them again please come and do. I love the snacks. so that person becomes a client right. but you see contract is when a someone that does snacks signs a contract with a school or a government organization to constantly produce them with snacks every month for the contract. the contract are more constant source of revenue for business owners and that is what most Nigerian business owners should be targeting. you are you can produce 500 of your product is your production the only thing that might limit is production. but you can always outsource your production but ensure that your quality is very good beyond. this is where them dangled out of their operating. it's called what it's called partnerships. a partnership can keep generating a contract for you continuously. continuously if a business that sells this is my laptop. this is my laptop now. if Dell yeah is going to be over the next hundred years. are they the one making their chips. they're not the one making their chips right. are they the one making they're not basically making all whatever whatever it is. so a Chinese company we will supply your chips for you. not just for. we want to be a partner. we want to ensure that you have consistent quality. quality chips without you having to look. so what happens they sign not just a contract. a partnership that they will be in business together. some can sign 100 year partnership to be in business together. so both of them can grow together. as you're selling more laptops. you're making more money meaning you can invest those money back into the chips. those chips can become better. so partnership is like two business working hand in hand to and as each of them are growing. they're automatically signing more contract getting more clients getting more customers. partnership trickles down to everything and everything still trickles down to everything.