Recognise this girl?

@growithgracia

1.7K followers · usually 845 views a post

Views

108.8K

Likes

9.1K

Comments

100

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194

SoundTikTok sound · original sound - growithgracia

Promoted product

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Why it worked

The video effectively uses a 'soft sell' approach by first establishing aspirational content and then revealing the underlying strategy. It taps into the viewer's desire for success and provides a clear, actionable framework, making the advice feel valuable and relatable.

Summary

The video explains how a content creator uses two types of content to build a personal brand and generate sales. First, she showcases aspirational lifestyle content to create envy and desire, and second, she uses a talking head/podcast format to establish credibility and expertise, positioning herself as someone who can help viewers achieve their goals.

Structure

1Introduction of aspirational content creator
2Explanation of lifestyle content to create envy
3Explanation of talking head/podcast content for credibility
4The creator's positioning as an expert and role model
5How this strategy converts viewers into buyers
6The secret to a multi-million dollar personal brand

Product placement

The video discusses a content creator's strategy, implying the sale of a course or coaching related to personal branding and content creation. The visual of a funnel is used to illustrate the sales process.

Original caption

How does #afnankhalifa make her millions ? #contentcreator #personalbranding #entrepreneur #contentstrategy

More from @growithgracia

Call to action

Now it's time for me and you to implement this into our own brand.

On-screen text

RECOGNISE aww aww you wanna split LET'S EXACTLY HER A MONEY PRINTING TWO CONTENT ONE JOB. 1. Lifestyle GIRL EVERYTHING BECOME, YOU WISH SHE ALREADY IT. SPECIFIC ENVY, YOU CREATE CAN ALREADY MONEY, AND SHE EXACTLY WHY SPREADS ATTRACTS THIS FUNNEL. 2. Talking head Fake podcast WHERE CREDIBLE EXPERT. SHE BE, WHO THERE. TRUST POSITIONS THE WHO TALKING YOU, INSPIRES SLOWLY A EVER YOU TO. FUNNEL, WATCHERS SOME SERIOUS LIVES. MOVE THROUGH AND CONTENT. HERE'S GENIUS. CONTENT SELL PURE TIME SELL ALREADY THE WOULD SHE'S LIFE YOU SELLING, MOMENT DROPS PEOPLE HER READY TO MOVE THEM THERE SECRET MULTI PERSONAL ME TO INTO BRAND.

Transcript

Recognise this girl? Recognize this girl? Aww. Aww you wanna split the bill? Let's expose exactly her. What turned her content into a money printing machine. She makes two specific types of content and each one has a distinct job. Category 1: Lifestyle content. She shows you the girl you want to be. Everything you want to become, everything you wish you had. And she shows you that she already has it. This creates a specific envy, the kind that pulls you in. You can't create desire, you can only find what's already out there. Freedom, money, success and become the face of it. She does exactly that. Why? Spreads, attracts masses. This is the top of her funnel. This is the top of her funnel. Number 2: Talking head/fake podcast. Where she becomes the credible one, the expert. Not only is she who you want to be, but she's also the one who can help you get there. She makes you trust. She positions herself as the expert who is talking to you. She educates you, she inspires you, and she slowly turns you into a customer without you ever feeling like you were sold to. From the top of the funnel, some watchers, some are serious about changing their lives. Those are the ones that move down her funnel and into this type of content. And now here's the genius. None of her content actually sells something. It's pure positioning. By the time she's ready to sell you something, she's already positioned herself as the woman you would buy anything from. She's the woman who has the life you want. The car you want. The lifestyle you want. Whatever she's selling, you're buying. The moment she drops one link, people in the middle of her funnel who are ready to move on to the next level, move down and some of them become buyers. And there you have it. The secret. The secret behind a multi-million dollar personal brand. Now it's time for me and you to implement this into our own brand.