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@linds.cooks — 10x breakout selling Miso | Overshot

9.8×Talking HeadDirect Question hookHealth

Hook

bruh...since WHEN did THIS happen???

@linds.cooks

6.5K followers · usually 4.0K views a post

Views

37.7K

Likes

815

Comments

19

Shares

629

SoundTikTok sound · good time pluggnb

Promoted product

Miso: Book quality services — Free · Designed for iPad. Not verified for macOS.

Why it worked

The video taps into a common user experience of discovering new and useful features within apps, creating relatable surprise and interest. The "since WHEN did THIS happen???" hook directly addresses this sentiment, encouraging viewers to watch and see what the new feature is.

Summary

The creator expresses surprise at a new feature in the Miso app that allows for recipe importing. The video shows a recipe being prepared in a KitchenAid mixer and then imported into the Miso app, where the full recipe details are displayed.

Structure

1Creator expresses surprise at a new app feature
2Video shows ingredients being mixed in a KitchenAid
3Recipe is imported into the Miso app
4Miso app displays the full recipe details

Product placement

Original caption

bro since when??? #recipes #mealplan #CookingHacks #recipehack #miso

More from @linds.cooks

More breakout videos from this creator.

KitchenAid (acts): a stand mixer is used to combine ingredients for baking. Removing it would change the baking process shown. Miso (acts): a recipe app used to import and display a recipe. Removing it would mean the recipe cannot be viewed or imported. The app is used to organize and display the recipe, making it useful and desirable. Removing it would change the video's outcome.

On-screen text

bruh...since WHEN did THIS happen???

the EASIEST baking hack ever!!! #recipes #mealplan #CookingHacks #recipehack #mi

is this just new for me??? #recipes #mealplan #CookingHacks #recipehack #miso

3.0Mviews·@linds.cooks

this has to be new, right?? #recipes #mealplan #CookingHacks #recipehack #miso

i’m OBSESSED #recipes #mealplan #CookingHacks #recipehack #miso

1.5Mviews·@linds.cooks

since WHEN did this food hack exist??? #recipes #mealplan #CookingHacks #recipeh

this tik tok update is crazy #recipes #mealplan #CookingHacks #recipehack #miso

798.9Kviews·@linds.cooks

since when bro??? #recipes #mealplan #CookingHacks #recipehack #miso

ur LYINGG #recipes #mealplan #CookingHacks #recipehack #miso

315.0Kviews·@linds.cooks

this new tiktok update is insane #recipes #mealplan #CookingHacks #recipehack #m

300.2Kviews·@linds.cooks

i can’t believe people were gatekeeping this!!! #recipes #mealplan #CookingHacks

264.6Kviews·@linds.cooks

wait iphones could do this??? #recipes #mealplan #CookingHacks #recipehack #miso

267.0Kviews·@linds.cooks

since WHENNN #recipes #mealplan #CookingHacks #recipehack #miso

98.9Kviews·@linds.cooks