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18.9Talking HeadOther hookHealth
Hook
Hello
@taylorbrownfit
48.0K followers · usually 3.6K views a post
Views
67.8K
Likes
5.5K
Comments
68
Shares
89
Why it worked
The video leverages a relatable "dream come true" narrative, tapping into aspirational fitness goals and the creator's personal journey to connect with viewers on an emotional level. The announcement of becoming a brand athlete, combined with the visual of the brand's apparel, creates a subtle yet effective promotion.
Summary
The creator receives a phone call and is excited to announce that she is now a DFYNE athlete. She expresses gratitude for achieving this goal after only seven months of using social media.
Structure
- 1Receiving a phone call
- 2Announcing DFYNE athlete status
- 3Expressing gratitude for the achievement
- 4
Original caption
I got the call of my dreams…so of course i answered📞 I am officially a DFYNE athlete! For years, this has been my biggest goal and ultimate dream, and to say that i’ve accomplished it after only 7 months of social media is truly unbelievable! i’m just an ordinary girl that decided one day i was gonna buy a tripod, record my workouts, and give social media a try. and i am so grateful i did because i feel incredibly blessed to call this my reality, and a huge part of that goes to every one of you guys that have supported me and made this possible as well. i can’t wait to see where the rest of this journey takes me and i can’t wait to take you all along with me! and don’t forget…you can now OFFICIALLY use my discount code TAYLORB to save $$ on all things @DFYNE 🥹🫶🏾 check out my insta- taylorrbrownnn for the announcement photos📸 #gymgirl #dfyneathlete #dfyne #fitnessmotivation #dfynecalling
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