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6.3Talking HeadCuriosity Gap hookHealth
Hook
It could win this time
@kellylmatthews
2.0M followers · usually 61.5K views a post
Views
375.9K
Likes
24.9K
Comments
598
Shares
1.9K
Why it worked
The creator uses a relatable and slightly humorous approach to discuss a personal struggle, which can resonate with viewers who have experienced similar impulses or mental health challenges.
Summary
The creator discusses the recurring urge to shave her head, attributing it to mental health fluctuations. She states that she experiences this urge every few years.
Structure
- 1Introduction of recurring urge to shave head
- 2Attribution to mental illness
- 3Confirmation of experiencing the urge
On-screen text
It could win this time
Transcript
Whatever the mental illnesses that every few years your brain tells you you should shave your head. I have it.
Original caption
It could win this time
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