They tell us not to go tanning but then they keep putting parabens, toxins, and red dyes in our self tanners

@tonikohl4

177.6K followers · usually 4.9K views a post

Views

37.1K

Likes

508

Comments

29

Shares

59

SoundTikTok sound · original sound - tonikohl4

Promoted product

Beauty By Earth Self Tanner

Indulge in a luxuriously hydrating, streak-free glow with our best-selling Self Tanner Lotion. Infused with coconut oil, shea butter, and cranberry extract, this formula does more than tan—it deeply nourishes, rejuvenates, and hydrates for skin that looks as good as it feels. With a creamy, fast-absorbing texture, it g

4 videos2 creators

Why it worked

The video addresses a common concern about self-tanners (toxic ingredients) and offers a solution with a visually appealing demonstration and positive personal testimony, making the product seem safe and effective.

Summary

The creator demonstrates the Beauty by Earth self-tanning lotion, highlighting its non-toxic ingredients, pleasant scent, and streak-free application. She shows the product's white color indicating where it's applied, and after 15 minutes, displays a subtle glow on her chest with no transfer to her white shirt.

Structure

1Introduction to the problem with self-tanners
2Demonstration of the Beauty by Earth self-tanner
3

Original caption

Non toxic self tanner that actually works!! #tanner #selftanner #tanning #bronze #tanninglotion

More from @tonikohl4

Product placement

BEAUTY BY EARTH Self Tanner Tanning Lotion (ACTS - the product is applied to the skin to demonstrate its tanning effect and the creator discusses its benefits and scent. Removing it would change the video's purpose.) BEAUTY BY EARTH Self Tanner Tanning Mousse (ACTS - the product is shown and discussed as an alternative tanning product. Removing it would change the video's purpose.) BEAUTY BY EARTH Self Tanner Tanning Drops (ACTS - the product is mentioned as an option. Removing it would change the video's purpose.)

Call to action

I'm gonna link it right here for you

On-screen text

After 15 minutes There's a glow on my chest Nothing on my white shirt No toxins, no parabens, no red dyes It comes in a lotion, it comes in a face lotion, this is the tanning mousse and there's drops Smells so good It's not sticky at all Love the way this looks, love the way it feels And I feel good about using it I'm gonna link it right here for you

Transcript

They tell us not to go tanning but then they keep putting parabens, toxins, and red dyes in our self tanners. This one doesn't have that. And it smells like coconuts and vanilla. It's not gonna transfer on your clothes. As you're rubbing it in, you see this white, that's how you can tell you're not gonna get any streaks because it's showing you where you're rubbing it in. When you're tanner, you just feel better. Your eyes pop more, your teeth look whiter, your muscles are more defined. After 15 minutes. There's a glow on my chest. Nothing on my white shirt. No toxins, no parabens, no red dyes. It comes in a lotion, it comes in a face lotion, this is the tanning mousse and there's drops. Smells so good. It's not sticky at all. Love the way this looks, love the way it feels. And I feel good about using it. I'm gonna link it right here for you.