+5.3K views over 24.1d · ~219/day · 4 observations
Why it worked
The creator taps into a current discourse around personal branding and potentially controversial associations, creating intrigue and encouraging viewers to question established advice.
Summary
The creator comments on the personal branding advice given by creators who attended an OpenAI brand trip. She suggests that their advice might not be desirable, implying that being associated with them currently has negative connotations.
Structure
1Introduction of OpenAI brand trip creators
2Commentary on their personal branding advice
3Warning against following their advice
4Reasoning: negative current perception
On-screen text
openai brand trip and personal branding creators
Transcript
Can I just say a lot of these creators that went on the OpenAI brand trip are people who create content around building your personal brand. All I'm gonna say is maybe don't listen to them. Unless that's the kind of brand that you want because right now, it's not good to be them on the internet.