@theburnouts — 15x breakout

Loading video…

plastic surgeons are the best salespeople in the world.

@theburnouts

122.9K followers · usually 13.7K views a post

Views

222.6K

Likes

2.5K

Comments

Why it worked

The post uses a relatable and intriguing premise (plastic surgeons as salespeople) to explain a clever sales tactic. The text-heavy format with clear, concise points makes it easy to digest and share, appealing to a broad audience interested in sales and self-improvement.

Summary

This slideshow explains a sales tactic used by plastic surgeons, which involves asking clients what they dislike about their appearance before offering solutions. The presenter suggests this method is genius because it avoids direct criticism and focuses on solving problems presented by the client, a tactic applicable to any sales scenario.

Structure

1Introduce the idea that plastic surgeons are the best salespeople.
2Explain their method: asking clients what they dislike about their face.
3Justify the method as genius by contrasting direct criticism with problem-solving.
4Generalize the tactic to all sales: ask questions, then solve the problem.
5Hint at personal success with this tactic and promise to share a top trick.

Product placement

BURNOUTS: a podcast/media brand that provides career advice. It appears as a watermark on every slide, and its removal would not change what happens in the video.

On-screen text

plastic surgeons are the best salespeople in the world. what do you mean? when you walk into a plastic surgeon's office, they hand you a mirror and say... "tell me what you like and don't like about your face." sounds harsh, but it's genius. here's why... they let you state the problem, then give their expert opinion. if they said "fix your chin, it's terrible," you'd be offended! but instead, they just solve the problems you hand them. it's the same in any sales... ask questions to get context, then build around it and solve the problem. i used sales tactics like this to make $1 million a month let me give you the top trick...