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@metrouk

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2 videos

Why it worked

The video effectively uses a personal story of overcoming adversity to highlight the impact of the Postcode Lottery's funding of Make-A-Wish. The emotional connection established through Sara's journey makes the cause relatable and compelling.

Summary

Sara, a former wish child diagnosed with lymphoma at 15, is now the youngest trustee for Make-A-Wish UK. The video highlights how Postcode Lottery players fund these life-changing wishes, emphasizing their impact beyond the initial experience.

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Transcript, structure and on-screen text

5 beats, a 147-word transcript and 62 lines of on-screen text — the parts you need to write your own version.

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Original caption

From wish child to trustee… 🌟 Less than seven years after her wish was granted, Sara Millar has become @Make-A-Wish Foundation UK’s youngest ever board member at 22. Moments like hers are made possible by @postcodelotteryuk players, whose contributions help fund life-changing wishes for children facing critical illness. Make-A-Wish Foundation UK is registered in England and Wales under charity number 295672 and in Scotland under SC037479. #MakeAWish #WishGranted #PostcodeLottery