"no makeup" makeup

@angelaxbeauty

933.7K followers · usually 192.5K views a post

Views

596.0K

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33.1K

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Promoted product

rhode skin

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

33 videos26 creators

Why it worked

The video leverages the popular "no makeup" makeup trend and showcases a specific brand's products in a relatable, everyday context (applying makeup in a car). The creator's use of multiple Rhode Skin products and the clear demonstration of their application make it an effective, subtle promotion.

Summary

The creator demonstrates how to achieve a "no makeup" makeup look using Rhode Skin products. She applies the highlight milk, pocket blush, peptide lip shape, and peptide lip tint, showcasing their application and effect.

Structure

1Applying highlight milk
2Applying pocket blush
3Applying peptide lip shape
4

Original caption

nothing better than makeup that looks like skin <3 using all @rhode skin: - highlight milk (pearly pink) - pocket blush (toasted teddy+ piggy + candy apple) - peptide lip shape (lift) - peptide lip tint (ribbon) #makeuptutorial #nomakeupmakeup #naturalmakeup #MakeupRoutine #rhode

More from @angelaxbeauty

Product placement

rhode skin: (a) highlight milk (pearly pink) - applies a subtle sheen to the skin; (b) pocket blush (toasted teddy+ piggy + candy apple) - used as a blush to add color to the cheeks; (c) peptide lip shape (lift) - used on the lips for shaping/definition; (d) peptide lip tint (ribbon) - applied to the lips for color and hydration. These products are used to create a "no makeup" makeup look. The creator's handle @rhode skin is also visible on the product packaging.