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49.3Talking HeadBefore / After hookEducation
Hook
getting your CPA means having the money to get guac at chipotle
@mike.cpa
1.9K followers · usually 1.5K views a post
Views
51.3K
Likes
5.6K
Comments
20
Shares
486
Why it worked
The video uses a relatable and humorous comparison between achieving a professional goal (getting a CPA) and a small, everyday luxury (guacamole at Chipotle) to create a viral moment. The use of a popular restaurant chain and a common aspiration makes the content highly shareable.
Summary
The creator, who is a CPA, humorously states that achieving their CPA designation means they can now afford to buy guacamole at Chipotle. They then take a bite of their Chipotle meal.
Structure
- 1Creator shows a Chipotle bowl.
- 2On-screen text explains the financial benefit of being a CPA.
- 3Creator adds guacamole to the bowl.
- 4Creator eats the Chipotle meal.
Product placement
Chipotle: a restaurant chain that sells Mexican-inspired food. It APPEARS as the place where the creator can afford to buy guacamole. Removing it would not change what happens in the video.
On-screen text
getting your CPA means having the money to get guac at chipotle
Transcript
Come on, come on, come on, come on
Original caption
thankful everyday for my CPA giving me the salary bump to afford guac now #cpa #accounting #accountant #accountingstudent
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