EY PAY RAISES

@mike.cpa

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Why it worked

The video taps into a common point of interest and concern for professionals in the accounting industry: compensation. By discussing specific, seemingly low pay raises at a well-known firm like EY, it generates discussion and relatability among its target audience.

Summary

The video discusses the recent pay raises at EY (Ernst & Young), noting that many employees received single-digit raises, with some even getting less than 5%. This is presented as significantly lower than historical averages of at least 15%, leading to a decline in employee sentiment and questions about the value of working there.

Structure

1Introduction of EY pay raises
2Discussion of low raise percentages
3Comparison to historical raise averages
4Employee sentiment decline
5Questioning the value of working at EY
6Call to action for engagement

Product placement

EY (Ernst & Young) ACTS: It is a company that provides accounting and professional services, and the video discusses its pay raises for employees. Removing it would change the topic of the video. It merely APPEARS as the subject of discussion, and removing it would change the topic of the video.

Call to action

Let me know if you've seen these numbers and if you haven't, drop a comment and I'll let you know where you can find them.

Original caption

always interesting seeing the new pay #cpa #accounting #accoutant #big4 #accountingstudent

More from @mike.cpa

On-screen text

EY PAY RAISES

Transcript

EY pay raises. EY just released the new compensation for employees given their fiscal year just ended and it's not pretty. A lot of people are getting single digit raises, less than 5%. And even the people who aren't getting promoted are getting less than 10%, which is pretty abnormal given the fact that historically it's at least 15%. Sentiment is down and now people are really wondering, is the juice worth the squeeze? Let me know if you've seen these numbers and if you haven't, drop a comment and I'll let you know where you can find them.