@mike.cpa — 23x breakout

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things that are NORMAL breaking into accounting

@mike.cpa

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Why it worked

The video resonated with a large audience by authentically portraying the often-unseen struggles and anxieties of pursuing a career in accounting. The relatable content, presented in a concise and visually engaging format, tapped into shared experiences and fostered a sense of community among viewers facing similar challenges.

Summary

The video depicts the common struggles and anxieties faced by accounting students and professionals. It highlights experiences such as job rejection, imposter syndrome, and questioning career choices, suggesting that the reality of breaking into accounting is often more challenging than perceived.

Structure

1Introduction to the realities of breaking into accounting
2Rejection and difficulty in securing internships/jobs
3Imposter syndrome in the workplace
4Struggles with CPA exams and career uncertainty
5Comparison of salaries with other majors
6Questioning the choice of accounting as a career

On-screen text

things that are NORMAL breaking into accounting getting rejected for internships and jobs applying to 20+ places before hearing back imposter syndrome at work failing CPA exams not knowing what you want to do comparing you salary to ppl in other majors questioning if accounting was the right choice

Original caption

what you see about recruiting and accounting on social media is not what it's actually like for 99% of accounting students I’ve had literally over 100 of applications, rejections, failed interviews before i had my first success. when i left big 4, i thought i was the perfect fit for several roles but the truth is that you can only do such much and a lot of it is out of your control. recruiting is hard. the job after it is hard too. you're not behind — this is just what it actually looks like for everyone going through it. nobody has it figured out on day one. you just keep showing up anyway — that's the actual difference between the people who make it and the people who don't. good luck. you've got this i'm building out the full roadmap for breaking into accounting — recruiting, internships, and what actually happens after. follow along if that's useful to you. #cpa #accounting #accountant #accountingstudent #accountingadvice