It's finally here guys

@gemandtonicofficial

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Promoted product

Gem & Tonic moisturiser

Energise your skincare routine with gemstone-infused, science-backed formulas. Best for hydrating, reviving and protecting skin and haircare.

Why it worked

The video leverages community feedback and a direct appeal to the audience's requests, making the product launch feel like a collaborative effort. The focus on improved packaging addresses practical concerns like hygiene and ease of use, which resonates with consumers.

Summary

The creator announces the return of the Gem & Tonic moisturiser in a new airless pump packaging, highlighting its lightweight texture and glow-giving properties. This new packaging was developed based on community feedback for simpler, more hygienic design.

Structure

1Announcing the new product
2Highlighting community feedback
3Showcasing the new airless pump packaging
4Explaining the benefits of the new packaging

Original caption

IT'S FINALLY HERE!! 🩷✨ Our Hydrating Face Cream is officially BACK in its brand new airless pot! Same incredible formula, same lightweight texture, same glow you know and love. Thank you for your patience and for helping shape everything we do! We can't wait to hear what you think! 🩷 #GemAndTonic #GemmaAtkinson #Wellness #Skincare #FaceCream

More from @gemandtonicofficial

Product placement

Gem & Tonic moisturiser tub: acts - it is a skincare product that is being presented and discussed as a new release. Removing it would change the video's purpose. Gem & Tonic: acts - it is the brand name of the moisturiser, appearing on the product packaging. Removing it would make the product unidentifiable.

On-screen text

It's finally here guys Our brand new Gem & Tonic moisturiser tub As requested for by you gem and tonic community there's over 60,000 of you in the community and you have shaped and helped us build and create every single product and the feedback from the moisturiser was that you guys absolutely love the texture the consistency, how it's lightweight moisturising Gives you the glow but you wanted a more simple packaging We've done it in an airless pump so it's more hygienic it's airless What will happen is you will pump the moisturiser up I wanted to show you that it's the same size jar so you will get the same amount as before It's just airtight and it'll be like this it'll be less mess for you So as requested by you it's available now

Transcript

It's finally here guys Our brand new Gem & Tonic moisturiser tub As requested for by you gem and tonic community there's over 60,000 of you in the community and you have shaped and helped us build and create every single product and the feedback from the moisturiser was that you guys absolutely love the texture the consistency, how it's lightweight moisturising Gives you the glow but you wanted a more simple packaging We've done it in an airless pump so it's more hygienic it's airless What will happen is you will pump the moisturiser up I wanted to show you that it's the same size jar so you will get the same amount as before It's just airtight and it'll be like this it'll be less mess for you So as requested by you it's available now