It's finally here guys

@gemandtonicofficial

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Promoted product

Gem & Tonic moisturiser

Energise your skincare routine with gemstone-infused, science-backed formulas. Best for hydrating, reviving and protecting skin and haircare.

Why it worked

The video leverages community feedback and a direct appeal to the audience's requests, making the product launch feel like a collaborative effort. The focus on improved packaging addresses practical concerns like hygiene and ease of use, which resonates with consumers.

Summary

The creator announces the return of the Gem & Tonic moisturiser in a new airless pump packaging, highlighting its lightweight texture and glow-giving properties. This new packaging was developed based on community feedback for simpler, more hygienic design.

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Transcript, structure and on-screen text

5 beats, a 138-word transcript and 18 lines of on-screen text — the parts you need to write your own version.

Original caption

IT'S FINALLY HERE!! 🩷✨ Our Hydrating Face Cream is officially BACK in its brand new airless pot! Same incredible formula, same lightweight texture, same glow you know and love. Thank you for your patience and for helping shape everything we do! We can't wait to hear what you think! 🩷 #GemAndTonic #GemmaAtkinson #Wellness #Skincare #FaceCream