THE VENTURE BUCK MASON THESE GUYS TURNED A $40 T-SHIRT INTO A $100 MILLION EMPIRE!

These guys turned a $40 t-shirt into a $100 million empire! Erik Ford grows up in a farm town in Missouri. His dad is a brick mason who comes home every day in Levi's jeans and a white Hanes tee, and that image never leaves him. In 2013, Erik and Sasha Koehn rent a tiny garage in Venice Beach. They pull apart vintage 1940s jeans and tees, measuring every stitch, trying to build the perfect white T-shirt. While every American clothing brand is shipping production overseas to cut costs, they go the other way and keep their manufacturing in the US. Then the Wall Street Journal calls their tee one of the best in America. ✓ Goes from $4,000 a month to $100,000 in a single day within 24 hours ✓ Stops chasing investors and puts every dollar back into the craft ✓ Buys a 150-year-old Pennsylvania shirt factory in 2022, the day after it closed, walking the floors and doing the math ✓ Asks the laid-off workers to come back His dad in a white tee and Levi's → tears apart vintage clothes in a garage → keeps it made in America → one WSJ mention → $4K a month to $100K in a day → buys the shuttered factory and rehires its workers → 50-plus stores and $100M a year. Sometimes going the exact opposite way of your whole industry is what sets you apart. #Business #BuckMason #Fashion #Success #Entrepreneur @Buck Mason