new lululemon color!! dreamy blue!!

@megumimurphy

5.4K followers · usually 2.4K views a post

Views

226.0K

Likes

35.5K

Comments

105

Shares

3.3K

SoundTikTok sound · Drake x Gravagerz AMG

View velocity

+3.6K views over 4.1d · ~890/day · 4 observations

Promoted product

Lululemon

25 videos20 creators

Why it worked

The video leverages a popular brand and a visually appealing new product color, using clear on-screen text and close-up shots to generate interest and potential purchase intent.

Summary

The video showcases a new color of Lululemon activewear called "Dreamy Blue." It features close-ups of a jacket and shorts in this new color, highlighting the apparel available in stores.

Structure

1Introduction of new Lululemon color
2Display of jacket in "Dreamy Blue"
3Display of shorts in "Dreamy Blue"
4Close-up of jacket fabric and zipper
5Close-up of shorts fabric and stitching

Original caption

linked in my bio!! she’s more powder blue compared to seafoam!! 🩵 #lululemonnewreleases #lululemondreamyblue #lululemonhaul #lululemondefinejacket

More from @megumimurphy

Product placement

Lululemon ACTS - it is a clothing brand whose products are displayed and handled. Removing it would change what happens in the video. Lululemon ACTS - it is a clothing brand whose products are displayed and handled. Removing it would change what happens in the video. Lululemon ACTS - it is a clothing brand whose products are displayed and handled. Removing it would change what happens in the video. Lululemon ACTS - it is a clothing brand whose products are displayed and handled. Removing it would change what happens in the video. Lululemon ACTS - it is a clothing brand whose products are displayed and handled. Removing it would change what happens in the video. Lululemon ACTS - it is a clothing brand whose products are displayed and handled. Removing it would change what happens in the video.