Mitchum

@metrouk

2.7M followers · usually 119.9K views a post

Views

1.0M

Likes

2.7K

Comments

18

Shares

39

Promoted product

Mitchum Ultimate

Why it worked

The video combines a travel vlog format with a product challenge, making the promotion of Mitchum deodorant feel organic and integrated into the experience. The influencer's genuine reactions and the variety of activities keep viewers engaged.

Summary

An influencer undertakes a 72-hour challenge in Galway, Ireland, completing tasks such as finding the best coffee, the best view, and exploring the local area. Throughout the trip, she uses Mitchum deodorant, which she claims keeps her feeling fresh.

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Transcript, structure and on-screen text

5 beats, a 147-word transcript and 45 lines of on-screen text — the parts you need to write your own version.

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Original caption

One influencer. One secret trip. One trusty sidekick of @mitchumuk 72-hour odour protection. The ultimate city break challenge is on, with Mitchum helping @trighappyhikes stay fresh no matter what’s thrown at her. #Mitchum #MetroMeets #Challenge