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4.5Talking HeadDirect Question hookB2B
Hook
Struggling to find a new job? Have you tried this?
@svp.of.global.brands
104.4K followers · usually 7.5K views a post
Views
37.4K
Likes
4.2K
Comments
170
Shares
221
Promoted product
LinkedIn
Why it worked
The video taps into a common pain point (job searching difficulties) and offers a specific, actionable, and somewhat unconventional tip. The creator's relatable persona and the use of a popular platform like LinkedIn likely contributed to its engagement.
Summary
The creator discusses the struggle of finding a new job and suggests sending a direct message to the hiring manager on LinkedIn as a potential strategy. He expresses a willingness to try this approach.
Structure
- 1Expresses job search struggles
- 2Suggests direct messaging hiring managers on LinkedIn
- 3Reflects on the suggestion with a song
- 4Decides to try the suggestion
Product placement
LinkedIn: a social networking platform for professional networking and job searching. It ACTS as a platform for users to connect with recruiters and hiring managers. Removing it would change the context of the job search discussion.
On-screen text
Struggling to find a new job?
Have you tried this?
Original caption
What an incredibly helpful suggestion thank you so so much #jobloss #unemployment #recession #linkedin #corporatelife
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