Why it worked
The video provides high-value, actionable career advice that solves a common pain point, establishing the creator as an authority in email communication without needing a hard sell.
Summary
The creator provides a template for a cold email to use when applying for a job. He demonstrates the structure of the email by typing it out in his notes app.
Structure
- 1Introduction to the topic
- 2Displaying the email template
- 3Explaining the key components of the email
- 4Finalizing the email draft
Product placement
The creator is the founder of Lavender, an AI email assistant, and his bio link points to it. The video content itself is a tutorial on cold emailing, which is the core use case for his product.
On-screen text
How To Cold Email A Person/Company To Land A Job
Looking for a Job
Hey ____,
Saw your open role for ____. Are you still hiring for it?
{Show you did research about the company}
{Point to where you think they're going and where you can help. Aka your strengths}
What has me excited to grow is the team's focus on {thing you're weak on}.
It's a place I want to learn and grow. {Show either where you've been working to get better there or where your strengths might apply}
If the role is still open, and you think it's a good fit, check out my resume here.
Thanks,
Will the Email Guy