when i remember i can braid my own hair:

@mariananicolee

135.8K followers · usually 7.1K views a post

Views

22.5K

Likes

1.7K

Comments

9

Shares

17

SoundTikTok sound · original sound - kjtheproducer4

Promoted product

SKALA Watermelon Hair Jelly

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Why it worked

The video leverages a relatable "hair saving the day" moment with a popular hair styling technique for curly hair, making it highly shareable and engaging for the target audience.

Summary

The creator demonstrates how to style curly hair into braids using Olaplex leave-in conditioner and Skala Watermelon Hair Jelly. She applies the products to her hair and then proceeds to braid it, showing the styling process.

Structure

1Introduction with curly hair
2Applying Olaplex leave-in conditioner
3Applying Skala Watermelon Hair Jelly
4Braiding the hair
5

Original caption

a braided hairstyle saving the day once again🙌🏽😌 - - - - @Olaplex @SKALA Brasil #curlyhair #curlyhairstyles #curls #curlyhaircheck #hairinspo

More from @mariananicolee

Product placement

Olaplex No. 5 Leave-In Conditioner acts as a moisturizer and mending conditioner for all hair types. Removing it would change the product being used in the video. SKALA Watermelon Hair Jelly acts as a styling product for braids. Removing it would change the product being used in the video.