Why it worked
The video taps into a common fear (jumping) and offers a relatable solution (box jumps for beginners). The supportive and encouraging interaction between the two women, along with the successful outcome, creates a positive and inspiring narrative.
Summary
A woman is coaching another woman who is nervous about doing box jumps for the first time. After some encouragement and a humorous attempt at a high five, the nervous woman successfully completes the box jump.
Structure
- 1Introduction to box jumps
- 2The client expresses nervousness
- 3The coach offers encouragement and a playful interaction
- 4The client attempts and successfully completes the box jump
- 5Celebration of success
Product placement
AYBL: This is a brand of athletic apparel. It appears as a watermark on the creator's clothing and is mentioned in the caption with a discount code. Removing it would not change what happens in the video.
On-screen text
if you're scared of jumping
watch this...
today we're doing box jumps!
this is her first time...
*tells her to look straight not down*
she's feeling nervous..
*has an idea*
*tells her to high 5 me*
not like that 💀
let's try again..
*scared*
*gets ready*
she did it!!