POV your client has poor posture so you get her doing this

@theabigibson

43.8K followers · usually 8.1K views a post

Views

728.1K

Likes

62.8K

Comments

55

Shares

2.6K

SoundTikTok sound · CLARITY x I GOTTA FEELING by Adamusic

Promoted product

AYBL

Designed with your comfort in mind, our unique selection of gymwear seamlessly combines fit with function for a confident workout. Shop now.

15 videos8 creators

Why it worked

The video combines a relatable fitness pain point (poor posture) with a quick, actionable solution, naturally integrating the product promotion into the creator's professional persona.

Summary

A fitness trainer demonstrates a posture-correcting stretch with a resistance band for her client. The creator uses the video to promote the AYBL activewear she is wearing by providing a discount code in the caption.

Structure

1Identify client's poor posture
2Demonstrate the corrective stretch
3Guide the client through the movement
4Highlight the effectiveness of the exercise

Original caption

for the girls who have back pain, tight hips & sit a lot… try adding this upper body stretch into your routine to open up the shoulders & chest | wearing @AYBL code ABI 🫶 #gymconfidence #beginnergymtips #stretchingroutine #lowerbackpain #posturefix

More from @theabigibson

Product placement

AYBL: (a) ACTS — the creator is wearing the brand's clothing, and the caption explicitly promotes it with a discount code ("wearing @AYBL code ABI"). Removing the clothing and the code would change the promotional nature of the post. The brand is the subject of the creator's affiliate marketing.

Call to action

code ABI

On-screen text

POV your client has poor posture so you get her doing this she looks terrified 💀 *gets her to lay down flat* 'Abi im not that flexible..' *pulls band for her to grab* perfect! she's feeling it! *squeezes lower back and shoulders* next... *explains now she has to positioning we can make it a movement* and up! she's doing it! think she felt that one... 💀

Transcript

Abi im not that flexible. perfect! she's feeling it! and up! she's doing it! think she felt that one...