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38.8OtherStory Open hookEntertainment
Hook
@ THE VMAS
@mtv
10.8M followers · usually 5.5K views a post
Views
213.1K
Likes
23.6K
Comments
1.6K
Shares
738
View velocity
+10.9K views over 14.0d · ~778/day · 12 observations
Why it worked
The video leverages nostalgia and iconic moments from the VMAs to create excitement for the upcoming event. By showcasing memorable performances and celebrity interactions, it taps into the cultural significance of the awards show and encourages viewers to tune in.
Summary
This video is a compilation of iconic moments from the MTV Video Music Awards, highlighting memorable performances and interactions. It serves as a promotional piece for the upcoming 2026 VMAs, announcing the date and broadcast details on CBS and Paramount+.
Structure
- 1Opening with MTV logo and stage visuals
- 2Montage of past VMAs moments (astronaut, fireworks, performers)
- 3Iconic performances and interactions (Michael Jackson, Britney Spears & Madonna, Lady Gaga, Cher, Bad Bunny, Shakira, Beyoncé)
- 4
Original caption
Anything can happen at the #VMAs... 🚀👀💙 Mark your calendars, the 2026 MTV Video Music Awards are LIVE on Sunday, September 27th on @CBS and streaming on @Paramount+
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