My 20g protein overnight oats

@kileyhelm

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DFYNE

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Why it worked

The video combines a popular recipe format (overnight oats) with a fitness-focused creator, appealing to a health-conscious audience. The use of a discount code and the creator's own coaching website as the bio link further incentivize engagement and potential purchases.

Summary

The creator demonstrates how to make overnight oats with 20g of protein without using protein powder. The video shows the ingredients and preparation steps, including adding oats, chia seeds, Greek yogurt, almond milk, cinnamon, stevia, and salt, before refrigerating them overnight.

Structure

1Making overnight oats
2Adding ingredients
3Taste testing
4

Original caption

My go to breakfast pre gym😙 @DFYNE dc KILEY to save & support

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Product placement

DFYNE: ACTS - The creator is wearing DFYNE branded athletic wear. Removing it would not change what happens in the video. Chobani: ACTS - The creator uses Chobani Greek yogurt to make overnight oats. Removing it would change what happens in the video. Oner Active: APPEARS - The creator's bio mentions Oner Active. Removing it would not change what happens in the video. kiley.com: ACTS - The creator's bio link leads to a coaching website. Removing it would change what happens in the video.

Call to action

dc KILEY to save & support

On-screen text

My 20g protein overnight oats (no protein powder!) Prep the night before Start with 45 g of rolled oats 1 tbsp chia seeds 100 g Greek yogurt Splash of almond milk (this was homemade) Cinnamon, stevia and salt for flavor Always have to taste test Struggling so hard to get the lid on (it was 1 am) Put in fridge overnight 400 calories | 20 g protein