This is your sign to get snow sneakers so you can go for hot girl walks in -20

@tess.barclay

163.0K followers · usually 8.0K views a post

Views

60.6K

Likes

1.3K

Comments

37

Shares

365

SoundTikTok sound · original sound - tess.barclay

Promoted product

On Cloudvista 2 Waterproof

Why it worked

The video leverages the 'hot girl walk' trend and the relatable desire to stay comfortable and stylish in cold weather. The creator's genuine enthusiasm and specific product details make the recommendation feel authentic and persuasive.

Summary

The creator is enthusiastically recommending On Cloudvista 2 Waterproof snow sneakers for staying warm and dry during cold weather walks. She highlights their waterproof and grippy features, stating she wears them even in extreme cold.

Structure

1Introduction to snow sneakers for cold walks
2Disclaimer about sponsorship
3Explanation of features (waterproof, grippy)
4Personal endorsement and obsession with the product

Product placement

The creator is holding and showing off the On Cloudvista 2 Waterproof sneakers, mentioning the brand name 'On' and the specific model 'Cloudvista 2 Waterproof'.

Original caption

It’s me and my snow sneakers against the world truly!! The Cloudvista 2 Waterproof #hotgirlwalk #sneakers #shoes #oncloud #oncloudsneakers @On

More from @tess.barclay

On-screen text

This is your sign to get snow sneakers so you can go for hot girl walks in -20

Transcript

This is your sign to get snow sneakers so you can go for hot girl walks in -20. This is not sponsored. And I like, I so wish it was. But if you live somewhere cold and you want to go for hot girl walks in -20, I go for walks in the polar vortex, warm and cozy through the On Cloudwaterproof this stuff. I wear like a normal thin sock and they're so waterproof. They're grippy, like you can walk on the ice. Everyone in my life that I know, I tell them that these sneakers, they're on Cloudwaterproof, I'm obsessed. I just thought I needed to share. I'm obsessed.