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@tower28beauty

418.4K followers · usually 6.4K views a post

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SoundTikTok sound · original sound - sallyarchives

Promoted product

Swipe Serum Foundationhttps://www.sephora.com/product/swipe-serum-non-acnegenic-foundation-with-medium-buildable-coverage-P525457?skuId=3006244 ↗

Why it worked

The video effectively showcases the product's shade range in a visually appealing way, using a common and effective method for foundation demonstrations. The clear on-screen text and the mention of the launch date create anticipation.

Summary

The video showcases multiple shades of the "Swipe Serum Foundation" being swatched on an arm using a spatula. The on-screen text highlights the product name and mentions its upcoming launch date.

Structure

1Introduction of product name
2Swatching multiple shades on arm
3Displaying the range of shades
4Announcing launch date

Product placement

Tower 28: ACTS - it is a makeup product that is being demonstrated on skin. Removing it would change what happens in the video. Sephora: APPEARS - it is a retailer where the product can be purchased. Removing it would not change what happens in the video.