IF YOU'RE 40%

@officialmatteaston

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SoundTikTok sound · original sound - officialmatteaston

Promoted product

Easton Universityeastonuniversity.com

Easton University offers a structured sales process through an interactive coaching portal and live sessions to improve sales performance.

12 videos2 creators

Why it worked

The video resonates with a common pain point for sales professionals and leaders by offering a clear, actionable solution and a compelling incentive (the creator paying for the course) to drive engagement and conversions.

Summary

The speaker argues that when a sales team only hits 40% of quota, it's rarely solely the sales people's fault. Instead, he attributes it to leadership, culture, and the sales process itself. He then offers his closing masterclass to help viewers improve their sales skills and close more deals, offering to pay for the course for those who act now.

Structure

1Problem: Sales team only hitting 40% of quota.
2Analysis: Blame lies with leadership, culture, and sales process, not just sales people.
3

Original caption

POV: your sales team is only 40% of quota and everyone starts pointing fingers (who’s fault is it?)

More from @officialmatteaston

Product placement

Easton University (ACTS - the creator's company, which offers sales training, is mentioned as the source of the masterclass and course being promoted. Removing it would change the context of the promotion. It is the subject of the promotion.)

Call to action

Click the link in my bio to get the closing masterclass.

On-screen text

IF YOU'RE 40% OF QUOTA, IS IT REALLY THE SALES PEOPLE'S FAULT? ABSOLUTELY. IT'S 100% THE SALES TEAM'S FAULT. IT'S YOUR QUOTA, HIT IT. IT'S ALSO 100% THE FAULT OF YOUR CULTURE. FAR TOO MANY COMPANIES HAVE CULTURES WHERE THERE'S NOTHING THAT EVEN REALLY TALKS ABOUT PERFORMANCE. THERE'S NOTHING IN EVEN TALKS ABOUT, HEY, AND JOIN THIS TEAM, WE'RE GONNA EXPECT YOU TO WIN. BUNCH OF WARM FUZZY STUFF. WONDER WHY PEOPLE DON'T PERFORM. IT'S ALSO 100% THE FAULT OF LEADERSHIP. HI, IF YOU'RE IN SALES MANAGEMENT, A COMPANY AND YOUR TEAM'S 40%, THAT'S ON YOU TOO. ALRIGHT, SO IT'S DEFINITELY 100% THE FAULT OF THE SALES PEOPLE. HUNDRED PERCENT THE FAULT OF THE CULTURE. HUNDRED PERCENT THE FAULT OF THE LEADERSHIP. ALL Y'ALL NEED IT ALSO COULD BE ASTERIKS, COULD BE YOUR PRODUCT, COULD BE YOUR PRICING, COULD BE YOUR MARKETING. IN MOST CASES, IT'S LEADERSHIP, CULTURE, AND THE SALES PROCESS. FIX THOSE THREE GET A GREAT SALES PROCESS, YOU CAN GO TO 40 TO 80 IN NO BUT YOU'RE PROBABLY GONNA NEED TO FIRE A COUPLE PEOPLE, TO GET SOME SALES PEOPLE OFF AND YOU MIGHT SOME CHANGES IN LEADERSHIP. AND FOR SURE, IF YOU'RE 40% OF PLAN, YOU NEED TO FIX YOUR CULTURE. THAT'S NOT A GOOD CULTURE TO HAVE. I WANNA HOOK YOU UP RIGHT NOW. I'M GONNA GIVE YOU MY CLOSING MINI MASTER CLASS. IF YOU WORK IN SALES, THIS COURSE WILL HELP YOU CLOSE MORE DEALS. AND I'M GONNA PAY THE $300 GET IT RIGHT NOW. CLICK THE LINK YOU WON'T REGRET IT. YOU CLOSING MORE DEALS AND I'M GONNA COVER ALL THE COST.

Transcript

IF YOU'RE 40% OF QUOTA, IS IT REALLY THE SALES PEOPLE'S FAULT? ABSOLUTELY. IT'S 100% THE SALES TEAM'S FAULT. IT'S YOUR QUOTA, HIT IT. IT'S ALSO 100% THE FAULT OF YOUR CULTURE. FAR TOO MANY COMPANIES HAVE CULTURES WHERE THERE'S NOTHING THAT EVEN REALLY TALKS ABOUT PERFORMANCE. THERE'S NOTHING IN EVEN TALKS ABOUT, HEY, AND JOIN THIS TEAM, WE'RE GONNA EXPECT YOU TO WIN. BUNCH OF WARM FUZZY STUFF. WONDER WHY PEOPLE DON'T PERFORM. IT'S ALSO 100% THE FAULT OF LEADERSHIP. HI, IF YOU'RE IN SALES MANAGEMENT, A COMPANY AND YOUR TEAM'S 40%, THAT'S ON YOU TOO. ALRIGHT, SO IT'S DEFINITELY 100% THE FAULT OF THE SALES PEOPLE. HUNDRED PERCENT THE FAULT OF THE CULTURE. HUNDRED PERCENT THE FAULT OF THE LEADERSHIP. ALL Y'ALL NEED IT ALSO COULD BE ASTERIKS, COULD BE YOUR PRODUCT, COULD BE YOUR PRICING, COULD BE YOUR MARKETING. IN MOST CASES, IT'S LEADERSHIP, CULTURE, AND THE SALES PROCESS. FIX THOSE THREE. GET A GREAT SALES PROCESS. YOU CAN GO TO 40 TO 80 IN NO BUT YOU'RE PROBABLY GONNA NEED TO FIRE A COUPLE PEOPLE, TO GET SOME SALES PEOPLE OFF. AND YOU MIGHT SOME CHANGES IN LEADERSHIP. AND FOR SURE, IF YOU'RE 40% OF PLAN, YOU NEED TO FIX YOUR CULTURE. THAT'S NOT A GOOD CULTURE TO HAVE. I WANNA HOOK YOU UP RIGHT NOW. I'M GONNA GIVE YOU MY CLOSING MINI MASTER CLASS. IF YOU WORK IN SALES, THIS COURSE WILL HELP YOU CLOSE MORE DEALS. AND I'M GONNA PAY THE $300 GET IT RIGHT NOW. CLICK THE LINK IN MY BIO YOU WON'T REGRET IT. YOU CLOSING MORE DEALS AND I'M GONNA COVER ALL THE COST.