Here's what your VP of Sales doesn't want you to know about their compensation.

@jcamp01

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Promoted product

Job Search Self Assessmenthttps://campfire2572.gumroad.com/l/ihyduo ↗

Why it worked

The video taps into a common workplace frustration and provides an 'insider secret' that feels valuable and controversial, which encourages viewers to check the creator's profile for more career advice.

Summary

The creator explains how sales leadership quotas are structured with buffers that allow managers to hit their targets even when their teams underperform. He uses this insight to position himself as an expert, leading viewers to his career-related assessment product.

Structure

1Hook about hidden sales leadership compensation
2Explanation of how quotas are adjusted for senior roles
3Example of the math behind the buffer system
4Revealing the unfair advantage of leadership
5Transition to the creator's authority on the subject

Product placement

The creator leverages his authority as a former sales leader to build trust, implicitly driving traffic to his career assessment tool linked in his bio.

On-screen text

Original caption

Your boss has a lower quota than you do… #techsales #selling #b2b #sales

More from @jcamp01

More breakout videos from this creator.

Here's what your VP of Sales doesn't want you to know about their compensation.

Transcript

I was a sales leader for 12 years in the tech space and I've transitioned to an individual contributor role and here's something your VP of Sales doesn't want you to know. Did you realize that as you move up in an organization, the quota becomes adjusted and has a buffer built into it to protect the leaders and senior leaders of the organization. So, let's say collectively, you have 10 people on your team who has a monthly quota of a million dollars in new revenue per month. Your sales leader doesn't have a $10 million monthly quota. They probably have an $8 million quota and their boss probably has a seven and their boss probably has a six. So while all you guys are struggling and getting beat up over being at 60 to 70% of your number, what your VP doesn't want you to know is they might actually be sitting in multipliers and pocketing crap ton of money off of your struggles. See, organizations don't share that with the individual contributors. They don't share the fact that they set up most of leadership and I've benefited from this for over a decade. Most of leadership is set up for success by having a buffer or a grace where they give you additional quota so that you can fall short of your number and I can hit mine.