100% of the time

@officialmatteaston

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SoundTikTok sound · original sound - officialmatteaston

Promoted product

Easton Universityeastonuniversity.com

Easton University offers a structured sales process through an interactive coaching portal and live sessions to improve sales performance.

12 videos2 creators

Why it worked

The video uses a common phrase that many people use and reframes it as a negative, creating a sense of urgency and a desire to learn the 'correct' way to communicate. The direct and assertive tone, combined with visual cues, makes the message impactful.

Summary

The speaker advises against using the phrase "how can I help you?" stating that it diminishes one's authority, credibility, and control in a conversation. They suggest that this phrase makes the speaker appear to have lower status and power.

Structure

1Introduction to the common phrase
2Explanation of the negative impact on authority and credibility
3Demonstration of the phrase's effect

Original caption

STOP saying “how can I help you?“ (it comes across as low status)

More from @officialmatteaston

Product placement

The speaker is promoting a free class from Easton University, as indicated by the bio link.

On-screen text

100% OF THE STOP saying “how can I help you?” (it comes across as low status) TIME, I WANT STOP saying “how can I help you?” (it comes across as low status) SAYING THIS, STOP saying “how can I help you?” (it comes across as low status) THIS. HOW CAN STOP saying “how can I help you?” (it comes across as low status) I HELP YOU? STOP saying “how can I help you?” (it comes across as low status) WHAT HAPPENS TO STOP saying “how can I help you?” (it comes across as low status) MY AUTHORITY? STOP saying “how can I help you?” (it comes across as low status) WHAT HAPPENS TO STOP saying “how can I help you?” (it comes across as low status) MY CREDIBILITY? STOP saying “how can I help you?” (it comes across as low status) WHAT HAPPENS TO STOP saying “how can I help you?” (it comes across as low status) MY POSITION IN STOP saying “how can I help you?” (it comes across as low status) THIS CONVERSATION? STOP saying “how can I help you?” (it comes across as low status) YOU NO LONGER STOP saying “how can I help you?” (it comes across as low status) HAVE CONTROL OF STOP saying “how can I help you?” (it comes across as low status) THE CONVERSATION. STOP saying “how can I help you?” (it comes across as low status) BUT YOU LITERALLY STOP saying “how can I help you?” (it comes across as low status) DECREASE. STOP saying “how can I help you?” (it comes across as low status) YOU DECREASE, YOU STOP saying “how can I help you?” (it comes across as low status) GO DOWN IN STOP saying “how can I help you?” (it comes across as low status) YOUR CREDIBILITY, STOP saying “how can I help you?” (it comes across as low status) IN YOUR AUTHORITY, STOP saying “how can I help you?” (it comes across as low status) IN YOUR POWER.

Transcript

100% of the time I want you to stop saying this. And that is this. How can I help you? When I use the words, how can I help you? What happens to my authority? What happens to my credibility? What happens to my position in this conversation? You no longer have control of the conversation? Yeah, not only do you no longer have control of the conversation But you literally decrease, you decrease, you go down in your credibility in your authority, in your authority, in your power.