Overshot — find the TikToks breaking out, and what they're selling

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100% of the time

@officialmatteaston

152.0K followers · usually 1.2K views a post

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76.3K

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643

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Selling · Course / Info

Easton Universityseen in 10 videos →https://www.eastonuniversity.com/free-class ↗

Why it worked

The video uses a common phrase that many people use and reframes it as a negative, creating a sense of urgency and a desire to learn the 'correct' way to communicate. The direct and assertive tone, combined with visual cues, makes the message impactful.

Summary

The speaker advises against using the phrase "how can I help you?" stating that it diminishes one's authority, credibility, and control in a conversation. They suggest that this phrase makes the speaker appear to have lower status and power.

Structure

1Introduction to the common phrase
2Explanation of the negative impact on authority and credibility
3Demonstration of the phrase's effect
4Conclusion on the decrease in power and control

Product placement

The speaker is promoting a free class from Easton University, as indicated by the bio link.

On-screen text

100% OF THE STOP saying “how can I help you?” (it comes across as low status) TIME, I WANT STOP saying “how can I help you?” (it comes across as low status) SAYING THIS, STOP saying “how can I help you?” (it comes across as low status) THIS. HOW CAN STOP saying “how can I help you?” (it comes across as low status) I HELP YOU? STOP saying “how can I help you?” (it comes across as low status) WHAT HAPPENS TO STOP saying “how can I help you?” (it comes across as low status) MY AUTHORITY? STOP saying “how can I help you?” (it comes across as low status) WHAT HAPPENS TO STOP saying “how can I help you?” (it comes across as low status) MY CREDIBILITY? STOP saying “how can I help you?” (it comes across as low status) WHAT HAPPENS TO STOP saying “how can I help you?” (it comes across as low status) MY POSITION IN STOP saying “how can I help you?” (it comes across as low status) THIS CONVERSATION? STOP saying “how can I help you?” (it comes across as low status) YOU NO LONGER STOP saying “how can I help you?” (it comes across as low status) HAVE CONTROL OF STOP saying “how can I help you?” (it comes across as low status) THE CONVERSATION. STOP saying “how can I help you?” (it comes across as low status) BUT YOU LITERALLY STOP saying “how can I help you?” (it comes across as low status) DECREASE. STOP saying “how can I help you?” (it comes across as low status) YOU DECREASE, YOU STOP saying “how can I help you?” (it comes across as low status) GO DOWN IN STOP saying “how can I help you?” (it comes across as low status) YOUR CREDIBILITY, STOP saying “how can I help you?” (it comes across as low status) IN YOUR AUTHORITY, STOP saying “how can I help you?” (it comes across as low status) IN YOUR POWER.