75 hard has ended so it's time to see if he fits his 3XL

@sam_goatlifters

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SoundTikTok sound · Ordinary (Wedding Verrson)

Promoted product

Gymshark

Unlock your full potential with our game-changing workout clothes. Shop gym clothing for the gym, running & everything in-between. Free delivery on orders over $75

13 videos7 creators

Why it worked

The video leverages a dramatic before-and-after transformation tied to a popular fitness challenge (75 Hard), creating a compelling narrative of personal achievement that resonates with viewers interested in fitness and self-improvement. The inclusion of a discount code for a relevant brand (Gymshark) adds a direct incentive for viewers to engage further.

Summary

After completing 75 Hard, the creator revisits a Gymshark t-shirt that was too small at the start of the challenge. He tries it on again to show the significant weight loss and how it now fits, celebrating the transformation with his friend.

Structure

1Introduction to the challenge ending and the t-shirt fitting
2Showing the t-shirt and its fit at the start of 75 Hard
3Revealing current and starting weights

Original caption

From 6XL all the way to 3XL @Daud® @Gymshark code GOAT10 to support ad

More from @sam_goatlifters

Product placement

Gymshark: (a) it ACTS - it is the brand of the t-shirt being tried on and discussed. Removing it would change what happens in the video. (b) it APPEARS - it is the brand of the athlete mentioned in the creator's bio and the discount code is for this brand. Removing it would not change what happens in the video. GOAT10: (a) it ACTS - it is a discount code for Gymshark. Removing it would change what happens in the video.

Call to action

Rn u guys can use code GOAT10 on Gymshark

On-screen text

75 hard has ended so it's time to see if he fits his 3XL * how it fit at the start * time to try it on Current weight: 203.2kg Starting weight: 213.3kg * reveal time! Now: Before: I would wear this out * noticing the changes * bro sees it too! "F****** mental!" "Bro officially fits a 3XL" "Rn u guys can use code GOAT10 on Gymshark"

Transcript

I take one look at you, you're taking me on. "Big day today" "Yes" "We're trying on the first ever Gymshark tee" "That we tried on at the start of the 75 hard" "how it fit at the start" "time to try it on" "try on now" Current weight: 203.2kg "Starting weight:" "213.3kg" "We started at 75 hard on 213.3kg" "reveal time!" "I would wear this out" "noticing the changes" "bro sees it too!" "F****** mental!" "Bro officially fits a 3XL" "Rn u guys can use code GOAT10 on Gymshark" "Where's ur code" "Gymshark u let me know" "I'm so f****** proud of u"