Daud has hit his all time lowest weight in, so I got him a surprise

@sam_goatlifters

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SoundTikTok sound · ACDC style hard rock(1021726)

Promoted product

Gymshark

Unlock your full potential with our game-changing workout clothes. Shop gym clothing for the gym, running & everything in-between. Free delivery on orders over $75

13 videos7 creators

Why it worked

The video taps into the relatable struggle of weight loss and body image, showing a genuine transformation and the emotional journey that comes with it. The use of a popular brand like Gymshark and a discount code also encourages engagement.

Summary

The video shows a person trying on various Gymshark clothing items after reaching a new low weight. Initially, some items don't fit well, leading to self-doubt, but as the person tries on more clothes, they find items that fit and boost their confidence.

Structure

1Introduction and weight update
2Trying on initial oversized clothes
3Struggling with fit and confidence
4

Original caption

No better feeling than this @Daud® @Gymshark code GOAT10 to support Ad

More from @sam_goatlifters

Product placement

Gymshark: ACTS - the brand of clothing being tried on and discussed. Removing it would change the video's focus. Gymshark Athlete: APPEARS - the creator's title, does not change the video's content.

Call to action

Code GOAT10 on Gymshark to support x

On-screen text

*first top! *don't think bro was feeling this one *started losing hope *fits but can tell bro isn't confident *super proud regardless! *but then... *shocked *top we began 75hard with is fitting better now! *can tell he's not fully convinced * New motivation unlocked *bro fits a 3XL! *code GOAT10 *so proud of ya bro, time to make it look baggy

Transcript

Daud has hit his all time lowest weight in, so I got him a surprise Surprise broda Can I tell them I weighed in at 208.8kg I weighed in at 208.8kg Never touched that before I got Gymshark to send out every oversized 3XL I got Gymshark to pick out every single 3XL in their oversized range Time to find out if bro finally fits So we can do a little try on haul Updated bro wardrobe First top! Don't think bro was feeling this one My nips hard Get to 200kg and I'll be alright Get to 200kg and I'll be alright Top no. 2 Started losing hope It just shows the shape of my tiddy It just shows the shape of my tiddy Why don't that fit Why don't that fit I'm used to wearing baggy clothes You tell me Fits but can tell bro isn't confident Fits but can tell bro isn't confident I'd say that actually looks good Super proud regardless! Oh shit then But then... Shocked I realised that... I realised that... Top we began 75hard with is fitting better now! Top we began 75hard with is fitting better now! Low key how it's fitting Can tell he's not fully convinced F*** it force it down I like the material of this one I like the material of this one Power fits better tho Power fits better tho I need to get into this one New motivation unlocked Even around the stomach it's breathing Even around the stomach it's breathing Had to sit up This is the first 3XL I've worn This is the first 3XL I've worn I would actually be very confident to go out and wear I would actually be very confident to go out and wear Bro fits a 3XL! I think that's all we have to see Gymshark rn gimme the contract Code GOAT10 So proud of ya bro, time to make it look baggy