Ralph Lauren

@ralphlauren

1.9M followers · usually 12.1K views a post

Views

7.4M

Likes

29.1K

Comments

210

Shares

876

SoundTikTok sound · original sound - ralphlauren

Promoted product

Ralph Laurenralphlauren.com

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22 videos13 creators

Why it worked

The video leverages the prestige and high-fashion aesthetic of the Ralph Lauren brand, using a rhythmic, repetitive audio track to keep the viewer engaged with the visual showcase of the new collection.

Summary

This video features a montage of models backstage at the Ralph Lauren Spring 2027 runway show, showcasing various outfits from the collection. The models are shown posing and smiling while the brand name is repeated.

Structure

1Models posing backstage
2Close-up shots of runway outfits
3Group shots of models
4Final brand reveal

Original caption

The one and only. Backstage at the Spring 2027 Runway Show by #RalphLauren. #RalphLaurenSpring27 #RLCollection #NYFW

More from @ralphlauren

Product placement

Ralph Lauren: (a) ACTS — the brand is the subject of the video, showcasing its Spring 2027 runway collection and models wearing its clothing. Removing the brand name would change the entire subject of the video.