Hey, it's Conan Gray and we're here at PoloFest, here in Tokyo.

@ralphlauren

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SoundTikTok sound · original sound - ralphlauren

Promoted product

Ralph Laurenralphlauren.com

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22 videos13 creators

Why it worked

The video leverages a high-affinity celebrity partner to provide an authentic, behind-the-scenes look at a brand activation, making the promotional content feel like a personal vlog rather than a traditional advertisement.

Summary

Conan Gray tours a Ralph Lauren pop-up event in Tokyo called PoloFest. He explores the vintage archives, admires the Polo Bear collection, and unboxes a limited edition pin from the event.

Structure

1Introduction at PoloFest Tokyo
2Touring the vintage archive display
3Admiring the Polo Bear collection
4Reflecting on personal history with the brand

Original caption

Come with #ConanGray to #PoloFest. From #RLVintage finds to a Polo Bear Pin box reveal, you’ll want to see what’s inside. #PoloRLStyle

More from @ralphlauren

Product placement

Ralph Lauren: (a) ACTS — the brand hosts the event, provides the vintage clothing, the Polo Bear pins, and the coffee service. Removing the brand would remove the entire subject of the video. PoloFest: (a) ACTS — the event being attended and showcased. Ralph's Coffee: (a) ACTS — the mobile coffee truck is operated and provides a drink. Polo Bear: (a) ACTS — the specific merchandise line being unboxed and featured.

On-screen text

Hey, it's Conan Gray and we're here at PoloFest, here in Tokyo. Let's take a look around. The Bears. They're so cute. I actually had a shirt just like this growing up. It was my special shirt. Let's see what we get. I love it.

Transcript

Hey, it's Conan Gray and we're here at PoloFest, here in Tokyo. Let's take a look around. The Bears. They're so cute. I like I could go camping in here, honestly. I actually had a shirt just like this growing up. It was my special shirt. Let's see what we get. I love it.