A silk-satin crossover top, embellished with cascading tonal beadwork.

@ralphlauren

1.9M followers · usually 12.1K views a post

Views

12.0M

Likes

3.7K

Comments

9

Shares

96

SoundTikTok sound · original sound - ralphlauren

Promoted product

Ralph Laurenralphlauren.com

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22 videos13 creators

Why it worked

The video uses high-quality, tactile close-ups of luxury craftsmanship to create desire, effectively blending runway prestige with intimate product detail.

Summary

The video features a close-up, detailed look at a silk-satin crossover top from the Ralph Lauren Spring 2027 collection, highlighting its intricate beadwork. It alternates between runway footage of a model wearing the piece and a close-up view of the garment's craftsmanship.

Structure

1Close-up of intricate beadwork
2Runway model wearing the top
3Detailed view of the garment construction
4Final look at the piece on the runway

Original caption

A silk-satin crossover top, embellished with cascading tonal beadwork. #RalphLaurenSpring27 #RalphLauren #RLCollection #NYFW

More from @ralphlauren

Product placement

Ralph Lauren (a) ACTS: the brand is the creator, the video showcases their specific Spring 2027 collection piece, and the brand name is used to identify the collection and the runway show. Removing the brand name would change the video from a specific brand showcase to a generic fashion clip.