knock knock

The video leverages a popular cultural moment (sorority rush/themes) and a trending product (Poppi soda) to create a relatable and visually appealing short. The "surprise" reveal of the women and the creator's direct engagement with the product create a native promotion.

A man knocks on a door decorated with wreaths, revealing a group of women inside. He then turns to the camera, holding a can of Poppi soda, with the women behind him.

Poppi (soda): ACTS - it is consumed by the creator, and the creator is holding a can of it. Removing it would change the visual context of the creator holding a product. AXO (Alpha Chi Omega sorority): APPEARS - it is on the wreaths on the doors. Removing it would not change what happens in the video.